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SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate)

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"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market.".
--Bernice Ross, Inman News. .

The Millionaire Real Estate Series.
More than 1,000,000 copies sold!

SHIFTS happen�

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

SHIFT explores twelve proven strategies for achieving success in any real estate market, including

.
• Master the Market of the Moment: Short Sales, Foreclosures, and REOs.
• Create Urgency: Overcoming Buyer Reluctance.
• Re-Margin Your Business: Expense Management.
• Find the Motivated: Lead Generation.
• Expand the Options: Creative Financing.

Book Review -

The merchandise was received within the promised delivery. It was well packaged so there was no shipping damage what-so-ever.

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Inspirationally Refreshing -
Great for a seasoned or newbie real estate pro. Addresses our stresses, challenges and opportunities in todays market with some out of the box ideas as well as reminding us to get back to the basics. Really spoke my language as a "real estate geek", I read it in 2 days! Make the time and read it!

Real Estate Cycles and Shift in Strategies -
Let's face it, we're in a crash and real estate prices in the United States across multiple markets are in a free fall. Gary Keller, in his newest book, SHIFT, accurately depicts this as a cycle.

But in human terms, this cycle is taking an emotional and mental toll on many of our agents and brokers across the country. The knowledge you will gain from this book will help put some reason and sanity back into your thought process.

For instance, you can learn about:

1. When we can get out of this hole, arguing that local markets may swing faster than national averages.

2. How to start being realistic on pricing.

3. How to start understanding market trends in your area; when inventories start shifting from a buyer's market to seller's and vice versa.

4. How to generate leads outside of your comfort zone [example: I have personally seen Europeans come in and start snatching foreclosures -- they are bringing in the euros. Start leveraging your web contacts in other parts of the world.]

5. Research into other real estate instruments such as other foreclosures, tax liens, etc.

Overall, recommended reading for the real estate agent to the real estate investor -- learn as much as you can about your market to give yourself an edge.

Don Sausa
Author of Complete Guide to Real Estate Tax Liens and Foreclosure Deeds: Learn in 7 Days-Investing Without Losing Series

Must have book for any Realtor! -
This book just might be the best book ever written about Real Estate. It is current and up to date about what REALLY works in the market today. It might save your career!

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Good but not great -
I am glad I bought this book. I bought and enjoyed the Millionaire RE Agent and RE Investor.

That being said, I don't think it is a great book and that's why I gave it 3 stars. I think the author is a little too dependent on scripts and formulas to work your way out of a slump. If he would update it a tad to account for the fact that most consumers are extremely averse to script heavy agents, it would have been better.

But I do like the fact that he is inspiring, and stresses the can-do attitude that hey, no one's coming to help, you have got to do it yourself. I appreciate that inspiration. I wish he would have written more on that.

On the other hand, if you are a less tech heavy agent, you will like his very detailed and practical methods. It is not my cup of tea (yet, maybe the shift will change my mind!).